Speechwriting: Analyze the Occasion
Browse articles:
Auto Beauty Business Culture Dieting DIY Events Fashion Finance Food Freelancing Gardening Health Hobbies Home Internet Jobs Law Local Media Men's Health Mobile Nutrition Parenting Pets Pregnancy Products Psychology Real Estate Relationships Science Seniors Sports Technology Travel Wellness Women's Health
Browse companies:
Automotive Crafts, Hobbies & Gifts Department Stores Electronics & Wearables Fashion Food & Drink Health & Beauty Home & Garden Online Services & Software Sports & Outdoors Subscription Boxes Toys, Kids & Baby Travel & Events

Speechwriting: Analyze the Occasion

Speech wiriting Tips:Analyze the Occasion, learn how to write your speech and give a speech that your audience will enjoy.

Speechwriting now has been affected by the exposure of audiences to broadcast media- radio and TV- which have popularized the concepts of "infotainment" and "sound bite." In this context, it becomes necessary for a speech to be both informative and entertaining, and to have short phrases or sentences that are memorable and easily repeated in minds of the listeners. Another point to remember is that a speech is a performance, which means that the written speech, better regarded as script, should suit the speaker's sound production, phonation, articulation, and pronunciation. It is necessary for the script to be read aloud and rehearsed since it may have to be revised to make it easier to sound.

Analyze the occasion

This step will help you determine the general content, duration and tone of your speech. Check out the following:

Nature of the event

Various events have various expectations. Note the differences, for example, among a recitation, an interview, a discussion, a lecture, and a presentation, and how these are further shaped by their being delivered as part of a class requirement, an ambush radio or TV interview, a focus group discussion, a roundtable discussion, a seminar, a conference, a company's board meeting, a court hearing, a session in the House of Representatives or Senate, or the program in events like a wedding, a necrological service, a church service or mass, a commencement exercise etc.

General objectives of the event

Determine the announced theme or agenda of the event. Find out too, if possible, its hidden agenda. A meeting might be called for the announced purpose of gathering ideas for decision, yet may actually be for making the participants agree with the organizer's set ideas.

Organizer's objectives for your participation

Know your role in the occasion. If you are supposed to introduce a speaker, remember that the shortest but most impressive introduction is best- the audience is there for the speaker's message not his resume, and certainly not for your time onstage. If you are the keynote speaker, your main role is to set the tone or mood for the event and create enthusiasm, not to preempt to other speakers. An acceptance speech is generally a "thank you" speech, not a call to arms for your favorite cause. An after-dinner speech might be lighthearted.

Your own purpose for participation

Certainly, you should know why you said "yes" to the invitation. You have to be clear about your own agenda. 

Your specific contribution to the event

This is the especially important if there are other speakers. You might find out that the event is pitting your ideas against those of your adversary, or that your planned topic overlaps with another speaker's. Without your making any distinct contribution, the audience will remember you as the speaker that did not matter at all, that wasted their listening time.


Your primary communicative goal

You may have several communicative goals (e.g., inform, commemorate, entertain, persuade, challenge, stimulate intellectually or emotionally, convince, actuate), and these can be effectively combined. In fact, your communication is incomplete if you will simply transmit information, since that information may just get rejected. You will have to get the audience to accept your statements as credible (since it is not possible for them at the moment to check them out for truth or falsity). You will also have to get them to like or appreciate the information you are transmitting. Ultimately, you should be able to affect their behavior. In short, you have to be quite aware of what you want your audience to think, believe, feel, and do in response to your speech.

Nevertheless, you have to focus on one primary goal. Write a specific purpose statement to keep focused, such as "I have to convince the graduating high school students to think of a post-college career path when they choose the college course the will take."


Giving any kind of speech to an audience and not always easy for most people, in fact, it is one of the biggest fears of people, speaking in front of others. It is very helpful to know exactly the subject you are talking about.

If you thoroughly understand the subject you want to discuss to your audience that can really help your delivery of any speech. If you do not know the subject like the back of your hand, study and learn about what you really want to discuss and get across.

As mentioned, there are different types of speakers. If you are the MC, you will set the tone and let other speakers pick up the speaking. Otherwise, try and keep your speech on topic.

As a speaker, it is important to make your point clear and keep the audience engaged in what you are saying. In other words, grip your audience and make them hang onto every word you speak. If possible, telling real life stories appropriate for your topic can really help your audience believe in what you are saying.

When moving from one subject or topic to the next, make it seamless and on topic. Easier said than done, but by practicing your speech, you can accomplish this.

It is important when you write a speech for someone else; you have to capture the tone of the speech givers voice. Know the tone, know the idea, and know the entire subject. As you write a speech, it is very important to read it out loud and understand there are no errors and make sure the comas are in place.

If you are trying to sell an idea or a product, read it out aloud as if you are hearing someone else reading it in an auditorium or even on the radio. Think of someone reading your speech writing on the radio that you know of and listen to it in their voice.

Doing this can help you give energy to your speech writing and for the person reading the speech. As a speech writer, it is a speech writer’s job to give energy to a speech, get the point across and make it clear and to the point.

By keeping in mind the objective of the speech, a speech writer will be able to stay on track and not lose track of the subject at hand.

Additional resources:

Need an answer?
Get insightful answers from community-recommended
in Public Speaking & Presentations on Knoji.
Would you recommend this author as an expert in Public Speaking & Presentations?
You have 0 recommendations remaining to grant today.
Comments (0)