Speechwriting now has been affected by the exposure of audiences to broadcast media- radio and TV- which have popularized the concepts of "infotainment" and "sount bite." In this context, it becomes necessary for a speech to be both informative and entertaining, and to have short phrases or sentences that are memorable and easily repeated in minds of the listeners. Another point to remember is that a speech is a performance, which means that the written speech, better regarded as script, should suit the speaker's sound production -phonation, articulation, and pronunciation. It is necessary for the script to be read aloud and rehearsed since it may have to be revise to make it easier to sound.
Analyze the occasion
This step will help you determine the general content, duration and tone of your speech. Check out the following:
-nature of event.
Various events have various expectations. Note the differences, for example, among a recitation, an interview, a discussion, a lecture, and a presentation, and how these are further shaped by their being delivered as part of a class requirement, an ambush radio or TV interview, a focus group discussion, a roundtable discussion, a seminar, a conference, a company's board meeting , a court hearing, a session in the House of Representatives or Senate, or the program in events like a wedding, a necrological service, a church service or mass, a commencement exercise etc.
-general objectives of the event
Determine the announced theme or agenda of the event. Find out too, if possible, its hidden agenda. A meeting might be called for the announced purpose of gathering ideas for decision, yet may actually be for making the participants agree with the organizer's set ideas.
-organizer's objectives for your participation
Know your role in the occasion. If you are supposed to introduce a speaker, remember that the shortest but most impressive introduction is best- the audience is there for the speaker's message not his resume, and certainly not for your time onstage. If your are the keynote speaker, your main role is to set the tone or mood for the event and create enthusiasm, not to preempt to other speakers. An acceptance speech is generally a "thank you" speech, not a call to arms for your favorite cause. And after-dinner speech might be lighthearted.
-your own purpose for participation
Certainly, you shoukd know why you said "yes" to the invitation. You have to be clear about your own agenda.
-your specific contribution to the event.
This is the especially important if there are other speakers. You might find out that the event is pitting your ideas against those of your adversary, or that your planned topic overlaps with another speaker's. Without your making any distinct contribution, the audience will remember you as the speaker that did not matter at all, that wasted their listening time.
-your primary communicative goal.
You may have several communicative goals (e.g., inform, commemorate, entertain, persuade, challenge, stimulate intellectually or emotionally, convince, actuate), and these can be effectively combined. In fact, your communication is incomplete if you will simply transmit information, since that information may just get rejected. You will have to get the audience to accept your statements as credible (since it is not possible for them at the moment to check them out for truth or falsity). You will also have to get them to like or appreciate the information you are transmitting. Ultimately, you should be able to affect their behavior. in short, you have to be quite aware of what you want your audence to think, believe, feel, and do in response to your speech.
Nevertheless, you have to focus on one primary goal. Write a specific purpose statement to keep focused, such as "I have to convince the graduating high school students to think of a post-college career path when they choose the college course the will take."